The Indera.Journal with Laura from Wild Indiana


Have you met Laura? Laura is the owner and creative mind behind Wild Indiana. after reading just a little about this beautiful lady, you'll fall in love with not only her products- but her as a person. Laura has welcomed me with open arms to the small business world and is one lady that just wants to support women in business; Its great!!!!! but don't take my word for it, have a read and you'll see exactly why she is so passionate about your babes!





What made you decide to open your own business?

Before kids, I trained in Psychology and traveled a lot for work! After having my daughter I was passionate about her development and being a mum. I loved watching her play so we made her a play-gym...and the rest is history! Opening my own business also gave me the flexibility to be mum but also do something I was passionate about.

What helps you prepare for the week with a busy business and home life?

Preparation is definitely key. I always say “you don’t plan to fail, you fail to plan” - On a Sunday afternoon I aim to do a big bulk cook up, I plan what we will eat for the week and cook those meals in advance. It just takes that daily task out of my week and frees up some mental space that we all know is limited! If I can start the week organised I find it helps the week flow and ultimately helps my business flow too!

Each year that passes we all learn. So how has growing older changed the way you work?

One thing I am learning is: I can’t do everything. I am learning to out source things that other people can do better than me. I think sometimes we can get so stressed about all the plates we are trying to juggle, when really we didn’t need to be juggling them all in the first place. My kids, family and my business are priority right now and if that means I need some help with the cleaning or with some extra childcare - I need to make that happen. Its helped me streamline the way I work, I think it’s always going to be a learning curve though!

How do you balance everyday life and having a full time at home business?

It is so hard! I have to have set times when I work (It’s often when the kids sleep!) I really have to block out the washing or house work and prioritise work. It’s always a struggle though! One day I’ll have my own warehouse separate from my house! ;)


What’s your favourite product/colour combo and why? And what was the very first colour combo that you began with?

Ooh That's hard, my fave combo is the blue heart play gym toys with a white play gym! Its the prettiest blue. My first play gym I made was for my daughter, It was bright pink and had glitter spray paint on it- It was crazy!!!

Through your social media and website its very clear that engaging with our children is so important. Can you tell us more about why it is so important to be involved in your child’s sensory development?

As parents one of our major roles, is to help guide and assist our babies into new experiences. These new experiences give your babe the opportunity to learn new skills vital for their development! Babies learn through play, and they get their sense of belonging and security through relationship - We have such an important role as parents and its important to be intentional.

How did you come up with the idea to create something sensory for bubs rather than just a toy?

After I had Indie, my first bub, I realised I didn't know what to do with her all day and I wanted something that she could not just play with but something that would stimulate her senses and help develop her fine and gross motor skills. There is so many toys in the marketplace and I didn't want to fill my house with things that would just take up space, I wanted something that would specifically help her develop new skills.

What does the future hold for the Wild Indiana?

Big things!

-Heaps more toys aimed at helping your babes development.

-Overseas shipping!

-We also want to be available in every toy shop in Australia (Big dream stuff!)

Who inspires you?

I look up to a lot of business women + mums who are killing it. I have a friend, Amelia, who owned multiple florists and is an incredibly smart muma. She went on to sell them at the same time she had major brain surgery which obviously is a huge life altering experience.Watching her walk through that season, and still have such a peace and joy about her has been incredible.  

What’s your favourite quote?

Not sure if its a quote...but it’s something I say to myself often “I can do hard things!”



Just for fun 
How do you feel about putting pineapple on pizza?
The more pineapple the better.

Toilet paper: over or under?

Over duh?

If peanut butter weren’t called peanut butter, what would it be called?

Mashed Peanuts ha?


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